Requirements for successful marketing alliances

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.18, Iss.4-5, 2003-08, pp. : 447-456

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Toward effective use of cause-related marketing alliances

By Till Brian D. Nowak Linda I.

Journal of Product and Brand Management, Vol. 9, Iss. 7, 2000-12 ,pp. : 472-484

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Using strategic alliances to develop credible green marketing

By Mendleson Nicola Polonsky Michael Jay

Journal of Consumer Marketing, Vol. 12, Iss. 2, 1995-02 ,pp. : 4-18

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Relational exchange in US-Japanese marketing strategic alliances

By Voss Kevin E. Johnson Jean L. Cullen John B. Sakano Tomoaki Takenouchi Hideyuki

International Marketing Review, Vol. 23, Iss. 6, 2006-11 ,pp. : 610-635

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An experimental approach to investigating satisfaction and continuity in marketing alliances

By Shamdasani Prem N Sheth Jagdish N

European Journal of Marketing, Vol. 29, Iss. 4, 1995-04 ,pp. : 6-23

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Understanding alliances: a review of international aspects in strategic marketing

By Townsend Janell D.

Marketing Intelligence & Planning, Vol. 21, Iss. 3, 2003-06 ,pp. : 143-155

Emerald Group Publishing Ltd

Access to resources Recommend Favorite