Mapping industrial marketing knowledge: a study of an IMP conference

Author: Easton Geoff   Zolkiewski Judy   Bettany Shona  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.18, Iss.6-7, 2003-12, pp. : 529-544

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Abstract