Measuring buyers' perceptions of conflict in business-to-business sales interactions

Author： Reid David A.   Pullins Ellen Bolman   Plank Richard E.   Buehrer Richard E.  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.19, Iss.4, 2004-06, pp. : 236-249

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