Cultural frames that drive sales and marketing apart: an exploratory study

Author: Beverland Michael   Steel Marion   Dapiran G. Peter  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.21, Iss.6, 2006-10, pp. : 386-394

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract