We are all business marketers now

Author: Lichtenthal J. David   Iyer Gopalkrishnan R.   Busch Paul S.   Tellefsen Thomas  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.21, Iss.7, 2006-12, pp. : 414-421

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Abstract