Author: Lichtenthal J. David Iyer Gopalkrishnan R. Busch Paul S. Tellefsen Thomas
Publisher: Emerald Group Publishing Ltd
ISSN: 0885-8624
Source: The Journal of Business and Industrial Marketing, Vol.21, Iss.7, 2006-12, pp. : 414-421
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Children and business: pluralistic ethics of marketers
Society and Business Review, Vol. 2, Iss. 1, 2007-02 ,pp. :
By Woodside Arch G Wilson Elizabeth J
The Journal of Business and Industrial Marketing, Vol. 15, Iss. 5, 2000-05 ,pp. :