Resource commitment behaviour of industrial exhibitors: an exploratory study

By Li Po-Chien   Evans Kenneth R.   Chen Yen-Chun   Wood Charles M.  

The Journal of Business and Industrial Marketing, Vol. 26, Iss. 6, 2011-08 ,pp. : 430-442

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Virtual exhibitions: an exploratory study of Middle East exhibitors' dispositions

By Lee-Kelley Liz   Gilbert David   Al-Shehabi Nada F.  

International Marketing Review, Vol. 21, Iss. 6, 2004-12 ,pp. : 634-644

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The dual motives of participants at international trade shows: An empirical investigation of exhibitors and visitors with selling motives

By Hansen Kåre  

International Marketing Review, Vol. 13, Iss. 2, 1996-02 ,pp. : 39-53

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Differences between trade show exhibitors and non-exhibitors

By Herbig Paul   O'Hara Brad   Palumbo Fred  

The Journal of Business and Industrial Marketing, Vol. 12, Iss. 6, 1997-06 ,pp. : 368-382

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

An exploratory study of attendee activities at a business trade show

By Gopalakrishna Srinath   Roster Catherine A.   Sridhar Shrihari  

The Journal of Business and Industrial Marketing, Vol. 25, Iss. 4, 2010-01 ,pp. : 241-248

Emerald Group Publishing Ltd

Access to resources Recommend Favorite