Author： Bask Anu Lipponen Mervi Rajahonka Mervi Tinnilä Markku
Publisher： Emerald Group Publishing Ltd
ISSN： 0885-8624
Source： The Journal of Business and Industrial Marketing, Vol.26, Iss.5, 2011-06, pp. : 306-319
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Ahmad Sohel Schroeder Roger G. Mallick Debasish N.
European Journal of Innovation Management, Vol. 13, Iss. 1, 2010-01 ,pp. :
Access to resources
Recommend
Creating customer loyalty through service customization
By Coelho Pedro S. Henseler Jörg
European Journal of Marketing, Vol. 46, Iss. 3-4, 2012-03 ,pp. :