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Journal of Services Marketing, Vol. 25, Iss. 1, 2011-02 ,pp. : 47-57

Emerald Group Publishing Ltd

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Brand equity in B2B services and consequences for the trade show industry

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The Journal of Business and Industrial Marketing, Vol. 27, Iss. 6, 2012-07 ,pp. : 428-435

Emerald Group Publishing Ltd

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A cross-cultural examination of relationship strength in B2B services

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B2B services: linking service loyalty and brand equity

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Journal of Services Marketing, Vol. 23, Iss. 3, 2009-05 ,pp. : 175-186

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Customer satisfaction and loyalty in B2B services: directions for future research

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The Marketing Review, Vol. 9, Iss. 4, 2009-11 ,pp. : 319-333

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