The influence of sport leagues on the business-to-business marketing of teams: the case of professional road cycling

Author: Benijts Tim   Lagae Wim   Vanclooster Benedict  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.26, Iss.8, 2011-10, pp. : 602-613

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