Integrating QFD, AHP and Benchmarking in Strategic Marketing

Author： Lu Min Hua   Madu Christian N   Kuei Chu-hua   Winokur Dena  

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.9, Iss.1, 1994-01, pp. : 41-50

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