![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Author: Brown Stephen W Fisk Raymond P Bitner Mary Jo
Publisher: Emerald Group Publishing Ltd
ISSN: 0956-4233
Source: International Journal of Service Industry Management, Vol.5, Iss.1, 1994-01, pp. : 21-48
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
Social Marketing as Transformational Marketing in Public Services
By Peattie Sue
Public Management Review, Vol. 14, Iss. 7, 2012-10 ,pp. :
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
![](/images/ico/ico_close.png)
![](/images/ico/ico5.png)
A note on research into the marketing of discreet services
By Jones Peter Pratten John Brindley Clare
Management Research News, Vol. 21, Iss. 7-8, 1998-07 ,pp. :