Customer loyalty and complex services: The impact of corporate image on quality, customer satisfaction and loyalty for customers with varying degrees of service expertise

Author: Andreassen Tor Wallin   Lindestad Bodil  

Publisher: Emerald Group Publishing Ltd

ISSN: 0956-4233

Source: International Journal of Service Industry Management, Vol.9, Iss.1, 1998-01, pp. : 7-23

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Abstract