Publisher： Emerald Group Publishing Ltd
ISSN： 0967-0734
Source： Human Resource Management International Digest, Vol.12, Iss.5, 2004-08, pp. : 11-13
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Abstract
Training given to 250 UK sales representatives of the global pharmaceutical company Eli Lilly and Co. helped to make the launch of the firm's male anti-impotence drug Cialis the most successful in the firm's 128-year history. The training won a UK National Training Award. It also earned the UK training department a Lilly global training award for being the best of the 96 that the company has across the world.
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