Brand experiences in service organizations: Exploring the individual effects of brand experience dimensions

By Nysveen Herbjørn   Pedersen Per E   Skard Siv  

The Journal of Brand Management, Vol. 20, Iss. 5, 2013-04 ,pp. : 404-423

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

The effects of obtaining one's preferred service brand on consumer satisfaction and brand loyalty

By Paswan Audhesh K.   Spears Nancy   Ganesh Gopala  

Journal of Services Marketing, Vol. 21, Iss. 2, 2007-05 ,pp. : 75-87

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Inequalities in retail choice: exploring consumer experiences in suburban neighbourhoods

By Kirkup Malcolm   Kervenoael Ronan De   Hallsworth Alan   Clarke Ian   Jackson Peter   Aguila Rossana Perez del  

International Journal of Retail & Distribution Management, Vol. 32, Iss. 11, 2004-11 ,pp. : 511-522

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Exploring consumer brand name equity: Gaining insight through the investigation of response to name change

By Round D.J. Griff   Roper Stuart  

European Journal of Marketing, Vol. 46, Iss. 7-8, 2012-07 ,pp. : 938-951

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Exploring consumer-brand relationship quality and identification: Qualitative evidence from cosmetics brands

By Papista Erifili   Dimitriadis Sergios  

Qualitative Market Research: An International Journal, Vol. 15, Iss. 1, 2012-01 ,pp. : 33-56

Emerald Group Publishing Ltd

Access to resources Recommend Favorite