Author： Lindstrom Martin
Publisher： Emerald Group Publishing Ltd
ISSN： 1061-0421
Source： Journal of Product and Brand Management, Vol.14, Iss.2, 2005-02, pp. : 84-87
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Interactive Marketing, Vol. 6, Iss. 2, 2004-10 ,pp. :
Access to resources
Recommend
Positioning and branding your organisation
By Knox Simon
Journal of Product and Brand Management, Vol. 13, Iss. 2, 2004-03 ,pp. :
Tourism destination branding complexity
By Pike Steven
Journal of Product and Brand Management, Vol. 14, Iss. 4, 2005-04 ,pp. :