Author: Knox Simon
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.13, Iss.2, 2004-03, pp. : 105-115
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
What's in a name?: Branding: what it means to you and your customer
Strategic Direction, Vol. 21, Iss. 6, 2005-06 ,pp. :
International Journal of Medical Marketing, Vol. 4, Iss. 4, 2004-09 ,pp. :