Author: Kwok Simon Uncles Mark
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.14, Iss.3, 2005-03, pp. : 170-186
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By McNeill Lisa S. Fam Kim Shyan Chung Kim
The International Review of Retail, Distribution and Consumer Research, Vol. 24, Iss. 2, 2014-03 ,pp. :
By Paparoidamis Nicholas G. Guenzi Paolo
European Journal of Marketing, Vol. 43, Iss. 7-8, 2009-07 ,pp. :