The new product development process: let the voice of the salesperson be heard

Author： Judson Kimberly Schoenbachler Denise D. Gordon Geoffrey L. Ridnour Rick E. Weilbaker Dan C.

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.15, Iss.3, 2006-04, pp. : 194-202

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