Journal of Product and Brand Management,volume 15,issue 3  (04-2014)

Period of time: 2014年3期

Publisher: Emerald Group Publishing Ltd

Founded in: 1992

Total resources: 124

ISSN: 1061-0421

Subject: F7 Trade Economy

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Journal of Product and Brand Management,volume 15,issue 3

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The new product development process: let the voice of the salesperson be heard

By Judson Kimberly,Schoenbachler Denise D.,Gordon Geoffrey L.,Ridnour Rick E.,Weilbaker Dan C. in (2006)

Journal of Product and Brand Management,volume 15,issue 3 , Vol. 15, Iss. 3, 2006-04 , pp. 194-202

Emerald Group Publishing Ltd

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