Period of time: 2014年3期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 15,issue 3
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A framework for brand revitalization through an upscale line extension
By Munthree Shantini,Bick Geoff,Abratt Russell in (2006)
Journal of Product and Brand Management,volume 15,issue 3 , Vol. 15, Iss. 3, 2006-04 , pp.By Reffue Doug,Crittenden Victoria L. in (2006)
Journal of Product and Brand Management,volume 15,issue 3 , Vol. 15, Iss. 3, 2006-04 , pp.Does the tail wag the dog? Brand personality in brand alliance evaluation
By James David O.,Lyman Madge,Foreman Susan K. in (2006)
Journal of Product and Brand Management,volume 15,issue 3 , Vol. 15, Iss. 3, 2006-04 , pp.Consumer confusion in the Chinese personal computer market
By Leek Sheena,Kun Dai in (2006)
Journal of Product and Brand Management,volume 15,issue 3 , Vol. 15, Iss. 3, 2006-04 , pp.The new product development process: let the voice of the salesperson be heard
By Judson Kimberly,Schoenbachler Denise D.,Gordon Geoffrey L.,Ridnour Rick E.,Weilbaker Dan C. in (2006)
Journal of Product and Brand Management,volume 15,issue 3 , Vol. 15, Iss. 3, 2006-04 , pp.How are prices set? An exploratory investigation in the Greek services sector
By Avlonitis George,Indounas Kostis in (2006)
Journal of Product and Brand Management,volume 15,issue 3 , Vol. 15, Iss. 3, 2006-04 , pp.Demand restrictions in price-based decisions: managers versus consumers
By Díaz Isabel María Rosa in (2006)
Journal of Product and Brand Management,volume 15,issue 3 , Vol. 15, Iss. 3, 2006-04 , pp.