Price bundling and framing strategies for complementary products

By Arora Raj  

Journal of Product and Brand Management, Vol. 17, Iss. 7, 2008-10 ,pp. : 475-484

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The framing effect of coupon value for new products: an empirical study in China

By Zhang Zhe   Han Bin  

The International Review of Retail, Distribution and Consumer Research, Vol. 22, Iss. 2, 2012-05 ,pp. : 209-222

Routledge Ltd

Access to resources Recommend Favorite

Message framing effects on price discounting

By Gendall Philip   Hoek Janet   Pope Tracy   Young Karen  

Journal of Product and Brand Management, Vol. 15, Iss. 7, 2006-12 ,pp. : 458-465

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

New product pricing strategies for network effects products: free products?

By Winter Susanna   Sundqvist Sanna  

International Journal of Technology Marketing, Vol. 5, Iss. 3, 2010-03 ,pp. : 250-271

Inderscience Publishers

Access to resources Recommend Favorite

The Use of Message Framing in the Promotion of Environmentally Sustainable Behaviors

By Cheng Tania   Woon Danielle Kathryn   Lynes Jennifer  

Social Marketing Quarterly, Vol. 17, Iss. 2, 2011-06 ,pp. : 48-62

Routledge Ltd

Access to resources Recommend Favorite