Changing affective content in brand and product attributes

Author： Abbott Marcus   Holland Ray   Giacomin Joseph   Shackleton John  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.18, Iss.1, 2009-02, pp. : 17-26

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer perceptions of mentioned product and brand attributes in magazine advertising

By Puth Gustav   Mostert Pierre   Ewing Michael  

Journal of Product and Brand Management, Vol. 8, Iss. 1, 1999-01 ,pp. : 38-50

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Evaluation of search, experience and credence attributes: role of brand name and product trial

By Srinivasan Srini S   Till Brian D  

Journal of Product and Brand Management, Vol. 11, Iss. 7, 2002-11 ,pp. : 417-431

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Comparative Effects of Organization–Public Relationships and Product‐related Attributes on Brand Attitude

By Kim Jeesun   Chan Sylvia  

Journal of Marketing Communications, Vol. 11, Iss. 3, 2005-09 ,pp. : 145-170

Routledge Ltd

Access to resources Recommend Favorite

Brand attributes - 'distribution outlets' in the mind

By Romaniuk Jenni  

Journal of Marketing Communications, Vol. 9, Iss. 2, 2003-06 ,pp. : 73-92

Routledge Ltd

Access to resources Recommend Favorite

The effect of brand extensions on product brand image

By Arslan F. Müge   Altuna Oylum Korkut  

Journal of Product and Brand Management, Vol. 19, Iss. 3, 2010-01 ,pp. : 170-180

Emerald Group Publishing Ltd

Access to resources Recommend Favorite