Author: Harmancioglu Nukhet Finney R. Zachary Joseph Mathew
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.18, Iss.1, 2009-02, pp. : 27-37
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract