Why do shoppers abandon shopping cart? Perceived waiting time, risk, and transaction inconvenience

Author: Rajamma Rajasree K.   Paswan Audhesh K.   Hossain Muhammad M.  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.18, Iss.3, 2009-05, pp. : 188-197

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Abstract