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Author: Cases Anne-Sophie
Publisher: Routledge Ltd
ISSN: 1466-4402
Source: The International Review of Retail, Distribution and Consumer Research, Vol.12, Iss.4, 2002-10, pp. : 375-394
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By Stern D.E. Lamb C.W. MacLachlan D.L.
European Journal of Marketing, Vol. 11, Iss. 4, 1993-12 ,pp. :