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Journal of Business Ethics, Vol. 87, Iss. 4, 2009-07 ,pp. : 589-598

Springer Publishing Company

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The effects of lower prices on perceptions of brand quality: a choice task perspective

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Could higher education programmes, culture and structure stifle the entrepreneurial intentions of students?

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Journal of Small Business and Enterprise Development, Vol. 19, Iss. 3, 2012-08 ,pp. : 461-483

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Strategic marketing in action: A comparison of higher and lower performing manufacturing firms in the UK

By Brooksbank Roger   Taylor David  

Marketing Intelligence & Planning, Vol. 25, Iss. 1, 2007-02 ,pp. : 31-44

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Using membership fees to increase customer loyalty

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Journal of Product and Brand Management, Vol. 4, Iss. 5, 1995-05 ,pp. : 65-68

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