Period of time: 2014年4期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 18,issue 4
Menu
Function and problems of brand name pharmaceuticals
By Rotfeld Herbert Jack in (2009)
Journal of Product and Brand Management,volume 18,issue 4 , Vol. 18, Iss. 4, 2009-07 , pp.Corporate brand reputation and the adoption of innovations
By Corkindale David,Belder Marcus in (2009)
Journal of Product and Brand Management,volume 18,issue 4 , Vol. 18, Iss. 4, 2009-07 , pp.Perceptual categorization of private labels and national brands
By Nenycz-Thiel Magda,Romaniuk Jenni in (2009)
Journal of Product and Brand Management,volume 18,issue 4 , Vol. 18, Iss. 4, 2009-07 , pp.Measuring customer-based brand equity: empirical evidence from the sportswear market in China
By Tong Xiao,Hawley Jana M. in (2009)
Journal of Product and Brand Management,volume 18,issue 4 , Vol. 18, Iss. 4, 2009-07 , pp.A mixed method approach to understanding brand personality
By Arora Raj,Stoner Charles in (2009)
Journal of Product and Brand Management,volume 18,issue 4 , Vol. 18, Iss. 4, 2009-07 , pp.Does a brand have to be consistent?
Journal of Product and Brand Management,volume 18,issue 4 , Vol. 18, Iss. 4, 2009-07 , pp.Issues in a down economy: blue oceans and new product development
Journal of Product and Brand Management,volume 18,issue 4 , Vol. 18, Iss. 4, 2009-07 , pp.Could higher fees lead to lower prices?
By Ancarani Fabio,Gerstner Eitan,Possel Thorsten,Radic Dubravko in (2009)
Journal of Product and Brand Management,volume 18,issue 4 , Vol. 18, Iss. 4, 2009-07 , pp.By Palazón Mariola,Delgado Elena in (2009)
Journal of Product and Brand Management,volume 18,issue 4 , Vol. 18, Iss. 4, 2009-07 , pp.