Author: Devasagayam P. Raj Buff Cheryl L. Aurand Timothy W. Judson Kimberly M.
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.19, Iss.3, 2010-01, pp. : 210-217
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Aurand Timothy W Gorchels Linda Bishop Terrence R
Journal of Product and Brand Management, Vol. 14, Iss. 3, 2005-03 ,pp. :