Period of time: 2014年3期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 19,issue 3
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Brand equity's antecedent/consequence relationships in cross-cultural settings
By Broyles S. Allen,Leingpibul Thaweephan,Ross Robert H.,Foster Brent M. in (2010)
Journal of Product and Brand Management,volume 19,issue 3 , Vol. 19, Iss. 3, 2010-01 , pp.The effect of brand extensions on product brand image
By Arslan F. Müge,Altuna Oylum Korkut in (2010)
Journal of Product and Brand Management,volume 19,issue 3 , Vol. 19, Iss. 3, 2010-01 , pp.By Tang Zhongjun,Chen Xiaohong,Xiao Juan in (2010)
Journal of Product and Brand Management,volume 19,issue 3 , Vol. 19, Iss. 3, 2010-01 , pp.Total customer engagement: designing and aligning key strategic elements to achieve growth
By Roberts Christopher,Alpert Frank in (2010)
Journal of Product and Brand Management,volume 19,issue 3 , Vol. 19, Iss. 3, 2010-01 , pp.Building brand community membership within organizations: a viable internal branding alternative?
By Devasagayam P. Raj,Buff Cheryl L.,Aurand Timothy W.,Judson Kimberly M. in (2010)
Journal of Product and Brand Management,volume 19,issue 3 , Vol. 19, Iss. 3, 2010-01 , pp.The identification of social norms of price discrimination on the internet
By Maxwell Sarah,Garbarino Ellen in (2010)
Journal of Product and Brand Management,volume 19,issue 3 , Vol. 19, Iss. 3, 2010-01 , pp.How budget constraints impact consumers' response to discount presentation formats
By Scheer Lisa K.,Shehryar Omar,Wood Charles M. in (2010)
Journal of Product and Brand Management,volume 19,issue 3 , Vol. 19, Iss. 3, 2010-01 , pp.