Mapping the "roots" of the consumer's image-in-use of companies

Author: Rindell Anne   Edvardsson Bo   Strandvik Tore  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.19, Iss.6, 2010-09, pp. : 423-431

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract