Author： Norberg Hans Martin Maehle Natalia Korneliussen Tor
Publisher： Emerald Group Publishing Ltd
ISSN： 1061-0421
Source： Journal of Product and Brand Management, Vol.20, Iss.5, 2011-08, pp. : 368-378
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Some antecedents and outcomes of brand love
By Carroll Barbara Ahuvia Aaron
Marketing Letters, Vol. 17, Iss. 2, 2006-04 ,pp. :
Access to resources
Recommend
Chinese consumers' perception of alpha-numeric brand names
Journal of Consumer Marketing, Vol. 14, Iss. 3, 1997-03 ,pp. :