The influence of perceived risk on purchase intent - the case of premium grocery private label brands in South Africa

Author： Beneke Justin   Greene Anne   Lok Inge   Mallett Kate  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.21, Iss.1, 2012-02, pp. : 4-14

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The private label grocery choice: consumer drivers to purchase

By McNeill Lisa   Wyeth Emma  

The International Review of Retail, Distribution and Consumer Research, Vol. 21, Iss. 1, 2011-02 ,pp. : 95-109

Routledge Ltd

Access to resources Recommend Favorite

The influence of store aesthetics on evaluation of private label brands

By Richardson Paul   Jain Arun K   Dick Alan  

Journal of Product and Brand Management, Vol. 5, Iss. 1, 1996-01 ,pp. : 19-28

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise

By Beneke Justin   Flynn Ryan   Greig Tamsin   Mukaiwa Melissa  

Journal of Product and Brand Management, Vol. 22, Iss. 3, 2013-05 ,pp. : 218-228

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Assessing the vulnerability of private label brands

By Halstead Diane   Ward Cheryl B  

Journal of Product and Brand Management, Vol. 4, Iss. 3, 1995-03 ,pp. : 38-48

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Perceived Risk in Grocery Outlet Selection: A Case Study in Saudi Arabia

By Yavas Ugur   Tuncalp Secil  

European Journal of Marketing, Vol. 18, Iss. 3, 1993-12 ,pp. : 13-25

Emerald Group Publishing Ltd

Access to resources Recommend Favorite