The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise

Author: Beneke Justin   Flynn Ryan   Greig Tamsin   Mukaiwa Melissa  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.22, Iss.3, 2013-05, pp. : 218-228

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Abstract