Author： Kemp Elyria Childers Carla Y. Williams Kim H.
Publisher： Emerald Group Publishing Ltd
ISSN： 1061-0421
Source： Journal of Product and Brand Management, Vol.21, Iss.7, 2012-10, pp. : 508-515
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Customer advocacy and brand development
By Lawer Christopher Knox Simon
Journal of Product and Brand Management, Vol. 15, Iss. 2, 2006-02 ,pp. :
Access to resources
Recommend
Corporate branding and corporate brand performance
By Harris Fiona Chernatony Leslie de
European Journal of Marketing, Vol. 35, Iss. 3-4, 2001-04 ,pp. :
The birth of brand: 4000 years of branding
Business History, Vol. 50, Iss. 4, 2008-07 ,pp. :
Intellectual architecture as place brand
Place Branding, Vol. 2, Iss. 3, 2006-07 ,pp. :