Publisher: Palgrave Macmillan Ltd
Founded in: 2004
Total resources: 4
E-ISSN: 1744-070X
ISSN: 1744-070X
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Place Branding
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Measuring image of a city: A qualitative approach with case example
By Laaksonen Pirjo,Laaksonen Martti,Borisov Päivi,Halkoaho Jenniina in (2006)
Place Branding , Vol. 2, Iss. 3, 2006-07 , pp.Marketing retail provision in UK towns and cities: Present practice and future prospects
Place Branding , Vol. 2, Iss. 3, 2006-07 , pp.Kinship branding: A concept of holism and evolution for the nation brand
By Mihailovich Philippe in (2006)
Place Branding , Vol. 2, Iss. 3, 2006-07 , pp.City branding: An effective assertion of identity or a transitory marketing trick?
By Kavaratzis Mihalis,Ashworth G. J. in (2006)
Place Branding , Vol. 2, Iss. 3, 2006-07 , pp.By Vitiello Rosanna,Willcocks Marcus in (2006)
Place Branding , Vol. 2, Iss. 3, 2006-07 , pp.Intellectual architecture as place brand
Place Branding , Vol. 2, Iss. 3, 2006-07 , pp.Editorial Why brand? Some practical considerations for nation branding
Place Branding , Vol. 2, Iss. 2, 2006-04 , pp.Market access for developing economies: Branding in Africa
Place Branding , Vol. 2, Iss. 2, 2006-04 , pp.