Descriptive analysis of Nissan's electric vehicle commercialization strategies

Author: Dehkordi Majid A.   Yonekura Seiichiro   Kohnepushi SeyedHadi  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.22, Iss.5-6, 2013-01, pp. : 393-403

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract