Descriptive analysis of Nissan's electric vehicle commercialization strategies

Author： Dehkordi Majid A.   Yonekura Seiichiro   Kohnepushi SeyedHadi  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.22, Iss.5-6, 2013-01, pp. : 393-403

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