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Period of time: 2014年5-6期
Publisher: Emerald Group Publishing Ltd
Founded in: 1992
Total resources: 124
ISSN: 1061-0421
Subject: F7 Trade Economy
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Journal of Product and Brand Management,volume 22,issue 5-6
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Private and national brand consumers' images of fashion stores
By Herstein Ram,Gilboa Shaked,Gamliel Eyal in (2013)
Journal of Product and Brand Management,volume 22,issue 5-6 , Vol. 22, Iss. 5-6, 2013-01 , pp.![](/images/ico/ico5.png)
By Hutter Katja,Hautz Julia,Dennhardt Severin,Füller Johann in (2013)
Journal of Product and Brand Management,volume 22,issue 5-6 , Vol. 22, Iss. 5-6, 2013-01 , pp.![](/images/ico/ico5.png)
Front-of-package product labels: influences of varying nutritional food labels on parental decisions
By Bui My,Kaltcheva Velitchka D.,Patino Anthony,Leventhal Richard C. in (2013)
Journal of Product and Brand Management,volume 22,issue 5-6 , Vol. 22, Iss. 5-6, 2013-01 , pp.![](/images/ico/ico5.png)
A surname brand effect explanation for consumer brand preference and advocacy
By Howard Daniel,Kerin Roger in (2013)
Journal of Product and Brand Management,volume 22,issue 5-6 , Vol. 22, Iss. 5-6, 2013-01 , pp.![](/images/ico/ico5.png)
The influence of brand trust and brand identification on brand evangelism
By Becerra Enrique P.,Badrinarayanan Vishag in (2013)
Journal of Product and Brand Management,volume 22,issue 5-6 , Vol. 22, Iss. 5-6, 2013-01 , pp.![](/images/ico/ico5.png)
Retail branding as a value creation process: managerial and research priorities
By Mathews-Lefebvre Clarinda,Dubois Pierre-Louis in (2013)
Journal of Product and Brand Management,volume 22,issue 5-6 , Vol. 22, Iss. 5-6, 2013-01 , pp.![](/images/ico/ico5.png)
Descriptive analysis of Nissan's electric vehicle commercialization strategies
By Dehkordi Majid A.,Yonekura Seiichiro,Kohnepushi SeyedHadi in (2013)
Journal of Product and Brand Management,volume 22,issue 5-6 , Vol. 22, Iss. 5-6, 2013-01 , pp.![](/images/ico/ico5.png)
Transparency in pricing and its effect on perceived price fairness
By Ferguson Jodie L.,Ellen Pam Scholder in (2013)
Journal of Product and Brand Management,volume 22,issue 5-6 , Vol. 22, Iss. 5-6, 2013-01 , pp.![](/images/ico/ico5.png)
Unit price information on the reference price formation
By Paredes José Luis Méndez García de,Cárdenas Ronald Sebastián Angola,Garcés Dayana Lisseth Sánchez in (2013)
Journal of Product and Brand Management,volume 22,issue 5-6 , Vol. 22, Iss. 5-6, 2013-01 , pp.