New product development practices in consumer versus business products organizations

Author： Hanna Nessim   Ayers Douglas J   Ridnour Rick E   Gordon Geoffrey L  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.4, Iss.1, 1995-01, pp. : 33-55

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Redefining new product development teams: learning to actualize consumer contributions

By Pitta Dennis A   Franzak Frank   Katsanis Lea Prevel  

Journal of Product and Brand Management, Vol. 5, Iss. 6, 1996-06 ,pp. : 48-60

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer co-creation and new product development: a case study in the food industry

By Filieri Raffaele  

Marketing Intelligence & Planning, Vol. 31, Iss. 1, 2013-01 ,pp. : 40-53

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Criteria for Success in New Product Development for Consumer Goods: A Comparative Study

By Howley Michael  

European Journal of Marketing, Vol. 24, Iss. 4, 1990-04 ,pp. : 55-60

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The development of a scale to measure consumer doubt toward new products

By Sääksjärvi Maria   Morel Kaj P.N.  

European Journal of Innovation Management, Vol. 13, Iss. 3, 2010-01 ,pp. : 272-293

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The need for a new product development framework for engineer-to-order products

By Rahim Abd. Rahman Abdul   Baksh Mohd. Shariff Nabi  

European Journal of Innovation Management, Vol. 6, Iss. 3, 2003-03 ,pp. : 182-196

Emerald Group Publishing Ltd

Access to resources Recommend Favorite