Redefining new product development teams: learning to actualize consumer contributions

Author： Pitta Dennis A   Franzak Frank   Katsanis Lea Prevel  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.5, Iss.6, 1996-06, pp. : 48-60

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Multi-dimensionality of learning in new product development teams

By Akgu¨n Ali E   Lynn Gary S   Reilly Richard  

European Journal of Innovation Management, Vol. 5, Iss. 2, 2002-05 ,pp. : 57-72

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Cross-functionality and leadership of the new product development teams

By Valle Sandra   Avella Lucía  

European Journal of Innovation Management, Vol. 6, Iss. 1, 2003-02 ,pp. : 32-47

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Boundary spanning product development in consumer markets: learning organization insights

By Pitta Dennis   Franzak Frank   Pitta Dennis  

Journal of Product and Brand Management, Vol. 6, Iss. 4, 1997-04 ,pp. : 235-249

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Boundary spanning product development in consumer markets: learning organization insights

By Pitta Dennis   Franzak Frank  

Journal of Consumer Marketing, Vol. 13, Iss. 5, 1996-05 ,pp. : 66-81

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Designing global new product teams: Optimizing the effects of national culture on new product development

By Sivakumar K.   Nakata Cheryl  

International Marketing Review, Vol. 20, Iss. 4, 2003-08 ,pp. : 397-445

Emerald Group Publishing Ltd

Access to resources Recommend Favorite