Examining the effects of service brand communications on brand evaluation

By Grace Debra   O'Cass Aron  

Journal of Product and Brand Management, Vol. 14, Iss. 2, 2005-02 ,pp. : 106-116

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

IMC, brand communications, and corporate cultures

By Eagle Lynne   Kitchen Philip J  

European Journal of Marketing, Vol. 34, Iss. 5-6, 2000-05 ,pp. : 667-686

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic brand association maps: developing brand insight

By Till Brian D.   Baack Daniel   Waterman Brian  

Journal of Product and Brand Management, Vol. 20, Iss. 2, 2011-04 ,pp. : 92-100

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Place brand architecture: Strategic management of the brand portfolio

By Dooley Gregory   Bowie David  

Place Branding, Vol. 1, Iss. 4, 2005-11 ,pp. : 402-419

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Make or buy the brand: strategic direction of brand management

By Uggla Henrik  

Strategic Direction, Vol. 30, Iss. 3, 2014-02 ,pp. : 1-3

Emerald Group Publishing Ltd

Access to resources Recommend Favorite