Author: Duke Charles R
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.4, Iss.5, 1995-05, pp. : 5-13
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
By Bianchi Mattia Chiesa Vittorio Frattini Federico
European Journal of Innovation Management, Vol. 12, Iss. 4, 2009-10 ,pp. :
Development and Learning in Organizations: An International Journal, Vol. 18, Iss. 5, 2004-05 ,pp. :