Using membership fees to increase customer loyalty

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.4, Iss.5, 1995-05, pp. : 65-68

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Using customer equity models to improve loyalty and profits

By Stevens Kathy

Journal of Consumer Marketing, Vol. 23, Iss. 7, 2006-12 ,pp. : 379-381

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer loyalty and customer loyalty programs

By Uncles Mark D Dowling Grahame R Hammond Kathy

Journal of Consumer Marketing, Vol. 20, Iss. 4, 2003-07 ,pp. : 294-316

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Keep asking the customer: Dagbladet Børsen increase customer loyalty through relationship marketing

Strategic Direction, Vol. 20, Iss. 9, 2004-09 ,pp. : 24-26

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer loyalty strategies

By Duffy Dennis L

Journal of Consumer Marketing, Vol. 15, Iss. 5, 1998-05 ,pp. : 435-448

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The evolution of customer loyalty strategy

By Duffy Dennis L

Journal of Consumer Marketing, Vol. 22, Iss. 5, 2005-05 ,pp. : 284-286

Emerald Group Publishing Ltd

Access to resources Recommend Favorite