Positioning brand extensions: implications for beliefs and attitudes

Author: Sheinin Daniel A  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.7, Iss.2, 1998-02, pp. : 137-149

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract