Asymmetric price competition and store vs national brand choice

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.7, Iss.3, 1998-03, pp. : 244-253

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The influence of price and brand loyalty on store brands versus national brands

By Rondán Cataluña Francisco García Antonio Phau Ian

The International Review of Retail, Distribution and Consumer Research, Vol. 16, Iss. 4, 2006-09 ,pp. : 433-452

Routledge Ltd

Access to resources Recommend Favorite

Determinants of store brand choice: a behavioral analysis

By Baltas George

Journal of Product and Brand Management, Vol. 6, Iss. 5, 1997-05 ,pp. : 315-324

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Use of a Retail Store Database for Brand Choice Analysis

By Berné Carmen Cortiñas Mónica Elorz Margarita Múgica José

The International Review of Retail, Distribution and Consumer Research, Vol. 14, Iss. 1, 2004-01 ,pp. : 19-29

Routledge Ltd

Access to resources Recommend Favorite

Competitive brand-choice and store-choice among Japanese consumers

By Keng Kau Ah Uncles Mark Ehrenberg Andrew Barnard Neil

Journal of Product and Brand Management, Vol. 7, Iss. 6, 1998-06 ,pp. : 481-494

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

National versus store brand effects on consumer evaluation of a garment

By d'Astous Alain Saint-Louis Odile

Journal of Fashion Marketing and Management, Vol. 9, Iss. 3, 2005-09 ,pp. : 306-317

Emerald Group Publishing Ltd

Access to resources Recommend Favorite