The Use of a Retail Store Database for Brand Choice Analysis

Author： Berné Carmen   Cortiñas Mónica   Elorz Margarita   Múgica José  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.14, Iss.1, 2004-01, pp. : 19-29

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