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Author: Yang B Rachel Ahmadi Reza H Monroe Kent B
Publisher: Emerald Group Publishing Ltd
ISSN: 1061-0421
Source: Journal of Product and Brand Management, Vol.7, Iss.5, 1998-05, pp. : 433-440
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
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