The brand concept and Australian consumer behaviour texts: a review

Author: Craig-Lees Margaret  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.7, Iss.6, 1998-06, pp. : 568-573

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract