Consumer-brand identification: A social identity based review and research directions

Author: Elbedweihy Alaa M.   Jayawardhena Chanaka  

Publisher: Westburn Publishers Ltd

ISSN: 1469-347X

Source: The Marketing Review, Vol.14, Iss.2, 2014-0, pp. : 205-228

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next