Some difficulties in predicting new product trial using concept test scores

Author： Dubas Khalid M   Dubas Saeed M   Atwong Catherine  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.8, Iss.1, 1999-01, pp. : 50-60

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The ultimate in new product design: molding the product concept to user learning needs

By Swan Hobart   Pitta Dennis  

Journal of Product and Brand Management, Vol. 19, Iss. 4, 2010-01 ,pp. : 286-294

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Empirical test of a new product evolutionary cycle

By Lau Eddy W.T.  

Journal of Product and Brand Management, Vol. 23, Iss. 1, 2014-03 ,pp. : 43-54

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

New product development: using the salesforce to identify opportunities

By Gordon Geoffrey L   Schoenbachler Denise D   Kaminski Peter F   Brouchous Kimberly A  

The Journal of Business and Industrial Marketing, Vol. 12, Iss. 1, 1997-01 ,pp. : 33-50

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Some Difficulties of Foreign Investors in Indonesia

By Clapham Murray  

Bulletin of Indonesian Economic Studies, Vol. 6, Iss. 1, 1970-03 ,pp. : 73-80

Routledge Ltd

Access to resources Recommend Favorite

Using focus group data to set new product prices

By Allen Theodore T   Maybin Kristen M  

Journal of Product and Brand Management, Vol. 13, Iss. 1, 2004-01 ,pp. : 15-24

Emerald Group Publishing Ltd

Access to resources Recommend Favorite