Bargaining over the price of a product: delightful anticipation or abject dread?

Author: Schneider Kenneth C   Rodgers William C   Bristow Dennis N  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.8, Iss.3, 1999-03, pp. : 232-244

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract