PRICING STRATEGY & PRACTICE - The impact of alternative promotion strategies on the spirits category: evidence from the UK

Author: Fearne Andrew   Donaldson Adam   Norminton Phil  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.8, Iss.5, 1999-05, pp. : 430-443

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract